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Rob McGlade

The natural evolution of a thumbnail (Limited edition)

The natural evolution of a thumbnail (Limited edition)

Regular price £49.99 GBP
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Art book by Kassette Guitar Boy (333 colour pages, A4)

From the book's Introduction:

"My plan was to record a daily guitar improvisation video as Kassette Guitar Boy. Using a modified 12-string Danelectro electric guitar with a cassette tape wedged between the strings and lipstick pickup (kassitar), I would explore the sonic possibilities created by the natural tremolo effect caused when the cassette tape was depressed.Every day the video would be uploaded to YouTube.

To publish a video on YouTube you need a thumbnail. As thumbnails had been little more than an afterthought to my initial project plan, mine started off fairly rudimentary: I would take a still from my finished video, import it into Adobe Photoshop, add the episode number with some simple design edits and that was that. This is reflected in the first 4 pages - the first 36 thumbnails have been given less space as a result of design repetition.

After a month or so of daily improvisation something changed. I became more and more interested in the thumbnail design. Perhaps through boredom of the previous repetition, I no longer felt the thumbnail needed to accurately represent the video, so I began to improvise with the thumbnail itself, and experiment inside Photoshop.

The thumbnail had not only naturally asserted its own importance to the project, but it actually dictated the artistic direction: within 5 months of daily guitar improvisation I went from a rigid 3 episode per video format, to a daily anything-goes experimental improvisation. This book is a chronological visual representation of the natural evolution of a thumbnail over 365 days.

- Rob McGlade"

Due to shipping costs, this product is only sold in the UK at the moment. Please contact me if you're interested in purchasing this from another location.

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